redsalmons | our specialists
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our specialists

We are pleased to introduce you to our specialists. There are ten in total. Each one is expert in a specific field with which to cover all the needs for the accompaniment and scaling process of each project. We have asked them to travel with us in this adventure, first because everyone has struggle with a personal project, have failed or not, and second because some of them also have a great experience in the social sector. It is a luxury to count on them to guarantee the success of our cases:

Mario Alvarez (Leadership & Human resources management)

Mario is graduated in Stanford University School of Business. What Mario is passionate about is discovering what drives and motivates people to function on a day-to-day basis, what drives them to spark a project, what really drives their behavior, their attitude towards challenges and people. He considers that this knowledge is fundamental to define and launch successful products and, also, to lead the teams that make that success possible. We know him and believe that Mario has a sixth sense to see if a leader and his team will go far or not in their objectives. Originally from California, Mario has had the opportunity to lead and accompany teams that have successfully launched products for world-renowned organizations, as well as for start-ups, mainly in the US and Europe. We really like to learn from Mario.

HIS SPECIALTIES ARE:

LEADERSHIP AND TEAM GROWTH  –  HUMAN RESOURCES MANAGEMENT  –  NEW PRODUCTS STRATEGY  –  MARKETING STRATEGIES  –  MARKET RESEARCH & STRATEGIES.

MARIO LINKEDIN
MarioAlvarez
EsteveTraveset

Esteve Traveset (Design)

In addition to being a graduate in Design and Multimedia, Esteve is a romantic designer and obsessed with a job well done. Since 2004, he works in the digital communication agency HerraizSoto & co, as a product designer and Creative Director. Esteve has participated in online and offline communication projects, which have been awarded at national and international festivals such as the Laus, Cannes, D & AD, ADCE or the Sun. We are also very pleased that Esteve is director and promoter of several education programs for young people . That’s why his passion is not just to touch the user emotional side but to inspire the new generations. It is a luxury to count with his positive energy in everything related to product design and communication.

HIS SPECIALTIES ARE:

CORPORATE AND STARTUP BRANDING (MARKET AND USER ANALYSIS, NAMING, LOGO DESIGN, BRAND TONE, CONCEPT BOARD, CORPORATE WEBSITE, CORPORATE STATIONERY)  –  PRODUCT DESIGN ( USER RESEARCH, DESIGN THINKING, UI&UX DESIGN, USER FLOW, WIREFRAMING, INTERACTIVE MOCKUPS FOR USER TESTING, MVPs, MULTI PLATFORM DEVELOPMENT)

ESTEVE´S LINKEDIN

Berta Corrochano (Social media strategist)

Graduated in journalism and master’s degree from Emerson College. Boston, MA, Berta has been actively involved in Media, Communication and Entertainment for twenty years. Berta is aware of the growing importance of PR in the online environment, and how media and audiences are increasingly comfortable in social networks. Therefore, its digital agency Flymetothemoon (Berta is co-founder), promotes and develops the presence, participation and expansion of its customers on the Internet through digital communication strategies and tools. Berta and her team have carried out social media campaigns to expand and introduce their clients in Latin America. For this reason Redsalmons wishes to count with her vision and experience, because they are key to introduce and publicize any innovation project globally.

HER SPECIALTIES ARE:

MARKETING & COMMUNICATION PLAN ANALYSIS  –  SEO ON / OFF PAGE CAMPAIGNS (ONGOING POSITIONING AND STRATEGY)  –  SEM CAMPAIGNS  –  MEDIA SERVICES & BLOGGER RELATION  –  SOCIAL MEDIA SERVICES  –  WEB ANALYTIC SERVICES / SEM / SEO / RRSS CAMPAIGNS  –  CREATIVE SERVICES

BERTA´S LINKEDIN
Berta
Paladella

Miquel de Paladella (Advocacy & fundraising)

Miquel is Economist and social entrepreneur. He has worked on issues of social innovation with Ashoka, in advocacy with UNICEF, in human rights with Plan International and Global Movement for Children, and in cooperation with the International Society for Development. In addition to UpSocial, he has founded several organizations in the field of microfinance and education. Expert in social innovation at #100deCotec. We feel very proud and calm to have Miquel on board for all aspects concerning international relations and politics, as well as regarding institutional fundraising.

HIS SPECIALTIES ARE:

DEFINE THE OBJECTIVE AND “FRAMING THE CHALLENGE”  –  MAPPING THE POSSIBLE DECISION MAKERS (WHO WILL TAKE THE FINAL DECISION, THE MAIN ACTORS, THE POTENTIAL INFLUENCERS, THE OPPOSITORS AND ANALYZE THE INTERESTS)  –  DEFINING A THEORY OF CHANGE AND A STRATEGY (THE ALLIANCES NEEDED)  –  IMPLEMENT, EVALUATE, REVISE ASSIGNED HYPOTHESES, AND ADAPT THE PLAN.

MIQUEL´S LINKEDIN

Marzban Cooper (Fundraising investors)

Marzban is an entrepreneur, investor and lover of projects designed to improve society. During his years as a professional, Marzban has specialized in: Online Tourism; Product marketing; Growth marketing; Accelerators and start incubators; Promotion of innovation. All through digital platforms. In Redsalmons we work with Marzban, not only because he has lived, enjoyed and suffered the adventure of taking forward entrepreneurial projects, but above all because he is the guy with the most positive energy we know.

HIS SPECIALTIES ARE:

MAPPING OF POSSIBLE INVESTORS  –  PREPARATION DECK AND PITCH DECK  –  SUPPORT IN THE NEGOTIATION AND CLOSING ROUND WITH INVESTORS.

MARZBAN´S LINKEDIN
MarzbanCooper
SophieRobin

Sophie Robin (Impact evaluation)

Sophie is our specialist in impact evaluation for organizations that seek to increase their social impact. Prior to co-founding “Stone Soup Consulting”, Sophie Robin worked for the Food and Agriculture Organization of the United Nations as connector Officer with Civil Society Organizations for Latin America and the Caribbean. She has also worked for several NGOs and served as executive director of the Portuguese platform NGDO. No scaling project would make sense without the contribution of Sophie’s work.

HER SPECIALTIES ARE:

MEASUREMENT INDICATORS DEFINITION  –  DESIGN OF THE IMPACT MEASUREMENT PLAN  –  IMPACT EVALUATION ASSESSEMENTS

SOPHIE´S LINKEDIN

Pepe Agell (Growth)

If someone can talk about business development and international expansion of a company, that is Pepe Agell. Pepe is partner and Head of International at “Chartboost”, the largest business platform for mobile games and developers, based in Silicon Valley. He is the architect of this company expansion throughout the world and has become the most competitive platform in its sector. Having Pepe to build bridges to other continents is a real luxury and a privilege.

HIS SPECIALTIES ARE:

DECISION OF GLOBAL GROWTH STRATEGIES (GROWTH MIX: ONLINE, FRANCHISE, COMMERCIAL AGENTS, OWN HEADQUARTERS.)  –  RECOMMENDATION AND SUPPORT IN GROWTH-HACKING ACTIONS.

PEPE´S LINKEDIN
PepeAgell
JuanBusquets

Juan Busquets (Scalability lawyer)

Juan holds a degree in Law and a Master’s in Business Law from the ESADE University and is a specialist in Commercial Law, Innovation and Entrepreneurship. In addition to having worked for years in law firms in Barcelona and Madrid. Juan has worked in Guatemala in the field of development cooperation. Currently he is working in Spain at the family law firm Busquets Law & Finance.
Juan has consulted for organizations such as the Central American Bank for Economic Integration, the CODESPA Foundation, SETEM, etc. What we like most about Juan, besides his professionalism and rectitude, is his passion for getting involved in social projects.

HIS SPECIALTIES ARE:

ASSISTANCE IN THE CONSTITUTION OF THE COMPANY  –  PREPARATION OF A COVENANT BETWEEN PARTNERS  –  INITIAL LEGAL AND TAX ADVISORY ON THE LAUNCH OF THE PROJECT  –  ADVICE FOR ADAPTATION TO THE REGULATION OF DATA PROTECTION  –  ASSISTANCE IN A FIRST ROUND OF FINANCING WITH ADAPTATION OF THE PARTNERS PACT  –  CONTINUED LEGAL ADVICE SERVICES  –  OUTSOURCING SERVICES OF ACCOUNTING AND SUBMISSION OF DECLARATIONS  –  LEGAL ADVISORY SERVICES, FISCAL, PUNTUAL ACCOUNTING.

JUAN´S LINKEDIN

Javier Asenjo (Financial analyst)

Javier is Economist and PhD in education. He shares knowledge about accounting and finance in companies, universities and startups. He has been financial coach of the Team Academy in Barcelona. In addition, he has co-founded startups such as: Exaccta (App fintech), Excellent SME (Web of financial trust) and F4R (Crowdfunding of medical projects). In Redsalmons we did not want an expert who only analyzed numbers, we looked for someone to do magic with them, projecting them with the eyes of an entrepreneur to push the projects to the next level. That’s why Javier is our man.

HIS SPECIALTIES ARE:

ANALYSIS AND INITIAL DIAGNOSIS – ACCOUNTING – TAXATION – TREASURY – ADMINISTRATIVE MANAGEMENT – MANAGEMENT OF AID AND GRANTS – ANALYSIS OF FINANCIAL STATEMENTS IMPLEMENTATION SOFTWARE MANAGEMENT – PRICE POLICY (PRICING) – BUSINESS MODEL (INCOME AND COLLECTIONS) – BUDGETING – OPTIMIZATION OF COSTS – INVENTORY MANAGEMENT – FINANCIAL PLAN
INVESTMENT PLAN – OPERATIONS WITH EXCHANGE RATES – CONTINGENCY PLANS – INTERNAL AUDIT – DUE DILLIGENCE (EXTERNAL AUDIT)

JAVIER´S LINKEDIN
JavierAsenjo