Welcome to redsalmons
YEARS OF EXPERIENCE IN SOCIAL AND DIGITAL INNOVATION
YEARS CO-DESIGNING AND MANAGING SOCIAL PROJECTS
INTERNATIONAL AWARDS IN COMMUNICATION AND INNOVATION
Selected as the best creative entrepreneur in the world in 2008 by JCI. Fellow of Ashoka, the most prestigious network of social entrepreneurs in the world. Considered one of the international references in social entrepreneurship. He has lived and set up social enterprises in San Francisco, Barcelona and Guatemala. Father of 2 children. If he is not working, you will find him riding a bike or dancing Pulp Fiction style.
Being (more) young, he created the agency HerraizSoto & Co, digital advertising boutique in the 21st position in the world ranking of the most creative and award-winning agencies. 55 local and international awards. Specialist in product development with a high component of social and educational innovation, with digital products such as Mesosfera, Zoom or Animo. Father of 3 children. If he is not working, you will find it by writing a book or painting.
He has worked developing technological products in companies such as Utani Social LAB, Saatchi & Saatchi, HerraizSoto & CO and Ogilvy, and also had time to create Enokio, a technology education company awarded at the Simo fair. Father of 2 children. If he is not working, you will find him playing drums or investigating technologies that nobody knows yet.
We are proud to say that we have already swum upstream rivers and oceans to scale our dreams. We failed and we won, but overall we learned. Now we want to share our experience with other salmons.
“We have developed a new innovative program of accompaniment to migrants in Barcelona, from their arrival until they get their own work as self-employed or entrepreneurs. RedSalmons is accompanying us in the process of scaling it to other European cities, including the creation of digital tools and the improvement in communication and the search for financing. “
“Redsalmons have accompanied us to scale the Bankomunales model when we decided on its international expansion from Venezuela. In this long journey, they helped us to simplify the methodology, to scale it to Europe and the USA, even with an application developed in SiliconValley, which had the support of private investors. Social entrepreneurs need companies like RedSalmons. “
“Social entrepreneurs need to scale their ideas if they really want to change the world, and use of technology is key. RedSalmons can help them in this journey”
“The multilateral multilateral agencies are betting on social innovation. We have already worked with RedSalmons in Latin America to work towards this goal. We think it is key that they not only focus on technological support for projects with social impact, but also on communication and growth strategy. “
The bad news: There are still a lot of social challenges in our world that need to be solved: quality and relevant education, empowering and sustainable health systems, affordable decent housing, mitigating and adapting to climate change...
The bad news: There are still a lot of social challenges in the world that must be addressed: the fight against climate change, the promotion of entrepreneurship and quality employment, the integration of migrants and refugees, a more accessible and dignified housing...
More bad news: Many of these innovations are not scaling; due to lack of coordination between the different actors, and the lack of modernization and communication of the Project.
But there are always good news: There is a new generation of entrepreneurs and professionals, ready to help these initiatives and organizations to modernize, communicate in a better way and scale their projects anywhere in the world.
We live at Barcelona but you will find us working in any beach, mountain, cafe or bar of the world.